Copywriting for Emerald Works

Video Script and Website


Three giants in L&D Solutions unite and rebrand. Mind Tools, Towards Maturity and Good Practice become one with the expert help of Edinburgh agency, Brand Insiders.

We were with Brand Insiders from the top down. First we helped to define, clarify and craft the brand guidelines. We also developed names, straplines and sell-in presentations to take ideas to the team. With decisions made, we went on to write web content and the script for the corporate intro video. 

A new brand was born, sparking real impact and real change for clients like Heinekin, Virgin Money, Google and Astra Zeneca. Emerald Works now boasts consolidated offers with unified messages and a consistent tone of voice. 



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