Copywriting for FiiT

Trainer Bios and Class Descriptions


Bring the gym home. FiiT give you access to hundreds of electrifying workouts every day through your TV. The interactive app keeps you motivated and strong, catering to the ever-changing habits of modern life and work.

We took a phone brief on the messaging, tone-of-voice and key pillars of the brand. From there we interviewed new trainers to create bios, class descriptions, blogs and ad campaigns. Words were carefully crafted to relate, motivate and educate, whilst also having to pass the all-important ‘smirk test’.

FiiT have been one of our most enjoyable clients. Fast-paced, creative and inspiring, they bring fun, positivity and good health into the world. Go for it. Start your 14 day free trial.



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